At Pulse Concierge LLC (herein referred to as the Company), we recognise the importance of protecting your private and confidential information and operate in compliance with the UAE Federal Decree Law No. 45 of 2021 Regarding the Protection of Personal Data.

Given the nature of our business, we pledge to you to respect and store your data securely and confidentially, whether you use our services, sites, and platforms (website & apps) as a guest, or a registered user.

This Privacy Policy will inform you as to how we safeguard your personal data when you use our services, tell you about your privacy rights, and how the law protects you.

1.IMPORTANT INFORMATION AND WHO WE ARE

PURPOSE

This Privacy Policy aims to give you information on how the Company collects and processes your personal data through your use of any of our services, including any data you may provide when you register or sign in on any of our sites or platforms, purchase a product or service, or take part in a event.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements these other notices and is not intended to override them.

PERSONS UNDER AGE OF 16 YEARS

Our platforms and sites are not intended for children use and we do not knowingly collect data relating to children, except the minimum legally required information for our service providers. Our Sites are not intended for use by persons under 16 years of age without legal parental, or guardian consent. If we learn we have collected, or received personal information from a person under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from, or about a person under 16 for which there is no legal parental, or guardian consent, please contact us.

CONTROLLER

We have appointed a data protection officer ("DPO") who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below. Attention: Data Protection

Officer Email address: [email protected]

You have the right to make a complaint at any time to the relevant supervisory authority for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the relevant supervisory authority, so please contact us in the first instance.

For any questions or comments relating to this Privacy Policy, or the manner in which we collect and use your personal data, please contact us.

CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

THIRD-PARTY LINKS

The Sites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our platforms and sites, we encourage you to read the privacy policy of every website or other site you visit.

2. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

Depending on which of our products and/or services you use and how you interact with our platforms and sites, we collect different kinds of information from or about you. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

• Identity Data: first name, last name, address, username or similar identifier, marital status, title, date of birth, and gender, passport, Emirates ID and Residence Visa.

• Contact Data: billing address, delivery address, location, email address and/or telephone numbers.

• Financial Data: bank account and payment card details, payment history.

• Transaction Data: payments to and from you and details of products and services you have purchased from us.

• Technical Data: internet protocol (IP) address, your login data, browser type and version, make and model (mobile phones only), operating system, hardware version, platform, device settings and other technology identification on the devices used to access our platforms and sites, file and software names and types, device identifiers, time zone setting and location, device locations such as through GPS, Bluetooth or WiFi signals, browser plug-in types and versions, operating system and platform, connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile phone number and IP address.

• Profile Data: username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

• Usage Data: information about how you use our platforms and sites, products and services including redemption of our offers, how you use your devices to access our platforms and sites, including the screens you visit and searches you make. • Special Categories: includes details about your race, ethnicity or religion.

• Other Data:

• Photos or other data uploaded onto any of our sites or platforms by you, or shared with other users of our sites or platforms by you

• Communications with us via social media platforms, email, electronic messages and other electronic and non-electronic communications;

• Third party partner information related to how you use our third party partners, such as your reviews of our merchant partners, or other service providers.

• Your networks and connections made available to us, depending on the permissions you have granted, from your mobile and desktop devices' address book contacts, and other social media such as Facebook, Instagram, Pinterest and Twitter etc

• Marketing and Communication Data: your preferences in receiving marketing from us and our third parties, and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law, as this data does not directly or indirectly reveal your identity.

For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific site feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

We do not collect the following Special Categories of Personal Data: your philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. Nor do we collect any information about criminal convictions and offences.

IF YOU FAIL TO PROVIDE PERSONAL DATA

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. HOW IS YOUR PERSONAL DATA COLLECTED?

We use different methods to collect data from and about you including through:

Direct interactions: You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• apply for or purchase our products or services;

• create an account or register with us;

• subscribe to our service or publications;

• request marketing to be sent to you, or further services to be provided to you;

• enter a competition, promotion or survey;

• correspond with us (online or offline including via email addresses and phone numbers), if you contact us; post material on our platforms or sites; or give us some feedback.

You also may provide information to be published or displayed (hereinafter, "posted") on public areas of our platforms / sites or transmitted to other users of our platforms / sites or third parties (collectively, "User Contributions").

Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, you may set certain privacy settings for such information by logging into your account profile or by contacting us. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of our Sites with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorised persons.

Automated technologies or interactions: As you interact with our sites, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs, web beacons, and other similar technologies. We may also receive Technical Data about you if you visit other sites employing our cookies.

Cookies: We automatically capture some information through the use of cookies. A cookie enables certain features and functions of our platforms / sites. Cookies can be categorised into four types:, each:

• Category 1 : Strictly necessary cookies. These cookies are essential for us to provide our services to you in a seamless fashion.

• Category 2 : Performance cookies. Performance cookies collect anonymous information and will not include personal information that could identify you.

• Category 3 : Functionality cookies. These cookies retain choices you make such as member ID, email ID and other preferences in order to help you avoid having to re-enter the information and are designed to help you as a user.

• Category 4 : Targeting or advertising cookies. These cookies collect information about your browsing habits to allow us to provide advertising relevant to you and your interests. This information is shared with other parties such as advertisers on an anonymous basis.

Web beacons : Pages of our Sites and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an e-mail and collect other related website and app statistics (for example, recording the popularity of certain app content and verifying system and server integrity).

We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.

Log files : We may use log files to capture your activities on our apps as they interact with our Sites. Information captured in such log files may include the types of content you view or engage with and the frequency or duration of your activities.

Third parties or publicly available sources : We may receive personal data about you from various third parties and public sources as set out below :

• Technical Data from the following parties:

• analytics providers based either inside or outside the UAE;

• advertising networks based either inside or outside the UAE; • search information providers based either inside or outside the UAE; or

• third parties we contract with and/or their subsidiaries and affiliates to provide you a service based either inside or outside the UAE

• Contact, Financial and Transaction Data from providers of technical, payment and delivery services based either inside or outside the UAE.

• Identity and Contact Data from data brokers or aggregators based either inside or outside the UAE.

• Identity and Contact Data from publicly availably sources based either inside or outside the UAE.

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.

• Where we need to perform a contract we have with a third party to provide you a product or service.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email, text message or other means. You have the right to withdraw consent to marketing at any time by contacting us.

5. PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us.